Hubins

Hubins is the Swedish fintech that brings all types of investments into one digital, tax-compliant unit-linked insurance. Since day one, we’ve been their proud long-term creative tech and design partner — shaping the product, the brand, and the platform that powers it.

From first sketch to launch (and beyond), we built a complete fintech product. Together we set the strategy and value proposition, created the brand identity, and designed a seamless experience across marketing, onboarding, and the investment platform.

Finding product–market fit meant constant iteration – listening, tweaking, refining. The result: a focused brand, a high-performing product, and over SEK 3.5 billion in assets under management.

Under the hood, a robust bespoke platform handles compliance in a highly regulated space, letting users manage everything from funds to unlisted shares and direct loans – all in one place.

We designed and developed the full user journey: compliant onboarding with BankID, portfolio management, dashboards, and internal tools for partners and back office. Built for performance, security, and rapid iteration – ready for whatever’s next.