Pinchos
Pinchos is one of the Nordic's fastest growing restaurant chains, known for playful service. As their brand promise “A dining circus” grew across restaurants and markets, Fully joined to help ensure the digital experience matched the energy. We rebuilt the website, transformed booking flow, and crafted an internal e-learning platform to bring everyone in the organisation onboard the same journey.
We helped bring Pinchos’ brand alive across guest facing and internal platforms. On the public side, we redesigned and rebuilt their website to reflect their vibrant identity, with consistent visual language, smooth interactions, and mobile-first performance. We also reworked the user experience of their table booking system, tightly integrating it into the rest of Pinchos’ digital ecosystem so booking feels like part of the brand, not a bolt-on.
On the internal side, we built Pinchos VIP (aka Pinchoversity), an e-learning portal designed to equip every franchisee and restaurant employee with essential training. From onboarding courses to role-specific content, we emphasised usability, scalability and brand coherence so that the learning platform doesn’t feel like “just training”, but like part of the Pinchos world – playful, clear, and aligned.
Animation
UI Design
UX Design
Frontend Development
Backend Development
A colourful, coherent digital ecosystem for Pinchos, aligning guest touchpoints and internal learning to make Pincho’s brand shine at every level.
Next case
All cases
Rätt app
Service design