Toca Boca
Toca Boca is a titan in the children’s gaming world, with over 60 million monthly players and a reputation for joyful, creative digital play. Following a bold rebrand that brought double-rainbow energy to their identity, they needed a new website to match. Fully had the honor of designing and developing their official site – bringing their updated look to life online with game-native flair and motion-inflected design.
To make the site feel as expressive as the brand, we leaned into web-based animation, playful transitions, and surprising visual details — like “toca emojis” that pop in and out of the text. We built with performance and scale in mind, using lazy loading, color-filter logic, and a modular front-end architecture to keep things smooth. The result is a site that feels like Toca Boca: bright, alive, and impossible to ignore.
UX Design
UI Design
Web Animation
Web
Frontend Development
Backend Development
“It's been SO fun working (and continuing) to work on the site with you all. You've made our little Toca Boca hearts very proud”
Jonny Hair
Senior Customer Experience Manager at Toca Boca
A playful, high-performing platform that supports game launches, brand storytelling, and community engagement while capturing the essence of one of Sweden’s most beloved digital brands.
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Service design