Volvo – The electric car adventure
How do you show off the real-world range of your electric cars? Send people on an alpine adventure, of course. Together with Realise and Volvo, we created Elbilsäventyret (The Electric Car’s Adventure) – a location-based family experience that turned the snowy landscapes of Lindvallen and Hundfjället into a giant, drivable treasure hunt. Fully designed and developed the app and interactive map that powered the experience.
The experience combined gamification and real-world exploration. Players unlocked checkpoints on the mountain by scanning QR codes and answering quiz questions, earning rewards along the way. Once all levels were completed, they were entered into a prize draw. We built the app to be flexible, location-aware, and easy to use in challenging conditions (cold fingers, snowy gloves, etc.), with a real-time map and integrated prize logic. All visuals and materials were designed to match the Volvo brand and complement the snowy alpine setting.
Creative Direction
Concept Development
UI Design
Design Systems
Illustration
Web Animation
Frontend Development
Backend Development
A playful, tech-powered activation that brought Volvo’s electric vehicles into the real world – highlighting their capabilities while creating a fun and memorable experience for families on the move.
