Hubins

Hubins is a Swedish fintech that brings all types of investments into one digital, tax-compliant unit-linked insurance. Since day one, we have acted as Hubins’ long-term tech and design partner, helping shape the product, the brand, and the platform that powers it.

The road to product market fit has been guided by continuous iteration, with real-world feedback sharpening both identity and offering. The result today is a focused proposition and a refined, high-performing product with more than SEK 3.5 billion in assets under management. Throughout, the core has been constant. A robust, bespoke fintech platform handles compliance for a highly regulated market and lets customers manage everything from funds to unlisted shares and direct loans in one place.

From first sketch to launch and onward, we’ve built a complete fintech foundation. Together we set product strategy and a clear value proposition, created the brand identity, and designed a coherent experience across marketing sites, onboarding, and the investment platform.

On the product side we designed and developed the full user journey, including compliant onboarding with BankID, funding and holdings management, and dashboards for both customers and companies. We also delivered internal tools for back office operations and partners, with scalable workflows for multiple asset classes and bespoke compliance. The platform architecture is built for security, performance, and rapid iteration as the offering grows.