Isle of strays

Isle of Strays are friends of ours and had an idea. They wanted to shake things up by investing money in game studios that also have a disruptive edge and great ideas. We helped them chisel out their business model, and in short it looks like this: They let all studios co-own each other to give robust support through recoupment phases, project transitions and other industry pitfalls. They also provide a secondary market for the portfolio companies, who give founders and early shareholders a rare opportunity to sell a small portion of their shares. For unlisted game studios that kind of flexibility is almost unheard of.

To support this brave and innovative position, and to give Isle of Strays an edge in our go to market strategy, we developed their ID and concept. And being born in the digital world we couldn’t resist building them a website to match.

So we built a website that is fast and easier to use than the above text is to read. We solved this with the no code tool Framer, pouring in their ID. The hand drawn illustrations and style leans more towards the gaming industry rather than finance - a way to attract the right studios and investors.